We call this area as Footer Text. It might be the last thing on page and not very visible, but do not underestimate the power of this text. Using this text wisely can help you climb higher up the search results. The text in this area should include list of your services, different keywords which you think your users might use to search, and popular misspellings or alternate spellings (like dietitian/ dietician/ dietition). To edit text go to Settings >> Clinic.